Tangison Labs brand
The visual and verbal identity of our research division. Every design decision is documented here so we stay consistent.
Why we exist
Tangison Labs researches, prototypes, and validates technology before it ships. We are the division that tests ideas against real constraints before they reach users.
Our audience is researchers and engineers first, business leaders second. Everything we publish must be technically sound and honestly described. We never inflate results or claim capabilities we have not measured.
How we sound
We are
- Precise but not stiff
- Technical but not jargon-heavy
- Confident but not arrogant
- Open but not careless
- African but not stereotyped
We are not
- Hype-driven or buzzword-heavy
- Vague or non-committal
- Generic AI slop language
- Academic to the point of unusability
- Performative or trend-chasing
Palette
Background
#FAFAF8Page background
Elevated
#F0EDE8Card / surface
Surface
#E8E5DFNeutral surface
Foreground
#1A1A1APrimary text
Muted
#6B6860Secondary text
Accent
#C4562ARust-signal accent
Teal
#2CB5B4Secondary accent
Border
#E0DDD8Dividers, card borders
Type scale
Satoshi
Headings
Bold 700
Medium 500
Light 300
Cabinet Grotesk
Body text
Regular 400
Medium 500
Bold 700
JetBrains Mono
Code / Labels
LABEL STYLE
Code style
Body mono
| Element | Font | Size | Tracking |
|---|---|---|---|
| H1 | Satoshi 700 | clamp(2rem, 5vw, 4rem) | -0.02em |
| H2 | Satoshi 700 | clamp(1.5rem, 3vw, 2.5rem) | -0.01em |
| H3 | Satoshi 500 | 1.125rem | 0 |
| Body | Cabinet Grotesk 400 | 1rem (16px) | 0 |
| Label | JetBrains Mono 400 | 0.625rem (10px) | 0.2em |
| Code | JetBrains Mono 400 | 0.875rem (14px) | 0 |
Spacing scale
Design rules
Zero border-radius
No rounded corners anywhere. This is the single most distinctive visual rule. Never override it.
Rust-signal accent only
Use #C4562A as the primary accent. Teal (#2CB5B4) is secondary. Never introduce new accent colours.
No em dashes
Use en dashes with spaces, or restructure the sentence. Em dashes are banned from all Tangison copy.
No generic AI language
No 'leverage', 'synergy', 'cutting-edge', 'innovative', or similar filler. Say what it does.
No invented metrics
No fake testimonials, partner logos, or statistics. Only real, verifiable claims.
Font roles are fixed
Satoshi for headings, Cabinet Grotesk for body, JetBrains Mono for code and labels. Never mix roles.
Logo usage
On dark backgrounds
On light backgrounds